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Menorca and Long Beach Island are situated at nearly identical latitudes on the globe, and also share a number of similarities.

The project was initiated by the Southern Ocean County Chamber of Commerce in August 2011.

The multi-lingual design and marketing team behind Island Advisor and the LBI Artists and Crafters collective initiated discussions with the Town Hall of Ciutadella de Menorca in the Autumn 2011. This website, which supports the cultural exchange, and Island Advisor, were both formally launched in May 2012. Read all our press coverage here.